Blog

Name: The Ground
Start: 2022-07-07
End: 2022-07-09
Location: Messe Berlin

VICE to meet you!

May 20, 2022

We are very excited to announce that we have the brilliant people from VICE on board as The Ground’s media partners from 7 - 9 July. Our favourite next-gen news and entertainment platform whose team mates always push the status quo - in their lives and in the world - will be at our festival and celebrate style & culture with us! Join us this summer at The Ground and check out the VICE pop-up world and hear their exclusive panel talk on our stage! Today, we introduce Tim Geyer, Deputy Editor-in-Chief (DACH) of VICE who writes about drug policy, crime and social issues. With us, he talks about coffee, critics and a caring community.

THE TIME IS NOW! Premium Group reveals the first highlights of the new event cosmos in July

May 19, 2022

Brands, collections, stores, talks, action, live entertainment, metaverse: The new Premium Group event cosmos in Berlin is becoming a melting pot for B2B and D2C, for fashion and consumer culture, for today and tomorrow. Everyone wants to participate. Everyone talks about it. An update.

“Amazing vintage gems, good vibes and education”

May 13, 2022

Welcome on board! From 7-9 July, the iconic vintage store chain Vino Kilo will bring some real treasures to The Ground at Messe Berlin with their second love vintage market including fun personalisation and upcycling workshops. We asked founder Robin Balser about his inner drive, some good life hacks and his favourite summer outfit.

ABOUT THE GROUND

May 10, 2022

The Ground is a new D2C festival where the best of fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action. The Ground invites fashion lovers from across Europe to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

PREMIUM GROUP REVEALS DETAILS OF THE NEW EVENT COSMOS IN BERLIN

March 14, 2022

Berlin, March 14, 2022. For the summer events at the Messe Berlin the Premium Group is relying on a completely new mix of fashion, business, content and entertainment.

PREMIUM GROUP and Shows

PREMIUM GROUP organises two international fashion trade shows, a content space on the future of fashion and a new festival for style & culture from 7 - 9 July 2022 in Berlin.

VISIT WEBSITE

The ultimate Trade Show for Advanced Contemporary Fashion

VISIT WEBSITE

Where the progressive Fashion Community creates the Future.

VISIT WEBSITE

The interactive Innovation Space for Fashion, Tech and Lifestyle Content

VISIT WEBSITE

HELP DESK

+49 (0)30 629 08 50
theground@premium-group.com

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THE GROUND
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LEGAL
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Managing Directors: Anita Tillmann, Jörg Arntz, Simon Kimble
Commercial Register: HRB 86654B | District Court: Berlin Charlottenburg | VAT No.: DE813553957