VICE to meet you! May 20, 2022 We are very excited to announce that we have the brilliant people from VICE on board as The Ground’s media partners from 7 - 9 July. Our favourite next-gen news and entertainment platform whose team mates always push the status quo - in their lives and in the world - will be at our festival and celebrate style & culture with us! Join us this summer at The Ground and check out the VICE pop-up world and hear their exclusive panel talk on our stage! Today, we introduce Tim Geyer, Deputy Editor-in-Chief (DACH) of VICE who writes about drug policy, crime and social issues. With us, he talks about coffee, critics and a caring community. Tell me more
THE TIME IS NOW! Premium Group reveals the first highlights of the new event cosmos in July May 19, 2022 Brands, collections, stores, talks, action, live entertainment, metaverse: The new Premium Group event cosmos in Berlin is becoming a melting pot for B2B and D2C, for fashion and consumer culture, for today and tomorrow. Everyone wants to participate. Everyone talks about it. An update. Tell me more
“Amazing vintage gems, good vibes and education” May 13, 2022 Welcome on board! From 7-9 July, the iconic vintage store chain Vino Kilo will bring some real treasures to The Ground at Messe Berlin with their second love vintage market including fun personalisation and upcycling workshops. We asked founder Robin Balser about his inner drive, some good life hacks and his favourite summer outfit. Tell me more
ABOUT THE GROUND May 10, 2022 The Ground is a new D2C festival where the best of fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action. The Ground invites fashion lovers from across Europe to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse. Tell me more
PREMIUM GROUP REVEALS DETAILS OF THE NEW EVENT COSMOS IN BERLIN March 14, 2022 Berlin, March 14, 2022. For the summer events at the Messe Berlin the Premium Group is relying on a completely new mix of fashion, business, content and entertainment. Tell me more