OMG! The already glamorous 'Larger Than Life Ball' by the House of Gorgeous Gucci becomes even more glamorous now that we can call the fantastic GLAMOUR magazine our media partner. But that's not all: the GLAMOUR team will also be present with a pop-up booth at The Ground, where visitors can film TikTok and Insta videos in a super cool 360° spinner. We met Chief Creative Director Georg Wittmann (he/him) before and asked him to give us some GLAMOURous insights.
What’s the role of magazines today? Which message should they spread?
We don't see ourselves as a magazine only anymore. We are a multi-channel media brand. Our role is to curate, broaden horizons and empower people to be themselves – to dream and live big!
Who are the GLAMOUR readers and what is moving them right now?
Our audience is very heterogeneous. All of them are united by the desire for a world that offers freedom and equal rights for all people.
GLAMOUR in 3 words?
Pink. Punk. Pop.
What are you most excited about regarding the Larger Than Live Ball at The Ground?
The energy! And that it's gonna be a fun event but with an important message, an event that helps people to be themselves.
Which famous person would you want to dance / vogue with there – why?
The members of the rock band Måneskin. I think that this would be wild and fulfilling.
A Song that should not be missed at the after party?
"Ohne Benzin" from Domiziana.
Your favourite fashion trend this summer?
Everything linen. But the best trend these days – in my opinion – is that there are so many different trends and ways to dress which coexist peacefully.
When in Berlin – where do we find you after work?
Tempfelhofer Feld when the sun goes down. Or at Salut Bar in Schönefeld.
The series everyone should watch on rainy summer sundays?
"Der Pass": Thriller, moody, extremely bingeable.