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THE GROUND
MESSE BERLIN

CELEBRATION OF STYLE & CULTURE

THE GROUND…

… is a completely new festival format where the best of fashion, lifestyle, culture, and diverse perspectives come together. The Ground was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days in July, guests from across Germany and beyond meet to experience innovative brand PopUps, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

WE MUST SET A SIGN FOR PEACE!

That’s why we, have initiated the MUST-HAVE PEACE campaign. Our partners have each provided a piece from their current collection to raise money for the support of refugees.

100 % of the proceeds goes to the foundation „be an angel“ for the support of Ukraine.

SHOP NOW
LAST EDITION'S HIGHLIGHTS

LARGER THAN LIFE BALL BY THE HOUSE OF GORGEOUS GUCCI
Saturday, 9 July 3pm - 8 pm

Come vogueing with us!

OVERKILL X PUMA
BERLINER LUFT RAVE
Friday, 8 July from 6 pm
#FASHIONUNITES OPENING PARADE
Thursday, 7 July from 12.30pm

In collaboration with the inclusive, diverse and sustainable platform PLATTE.Berlin and their amazing community, we are organising a big, colourful, loud The Ground opening parade through Berlin.

Meeting Point: Siegessäule, Berlin

REGISTER NOW
STAY TUNED

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  • CUPRA
    HOW TO GET THERE

    Eingang Nord, Hammarskjöldplatz, 14055 Berlin

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    PREMIUM GROUP and Shows

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