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THE GROUND
7 - 9 JULY 2022
MESSE BERLIN

CELEBRATION OF STYLE & CULTURE

THE GROUND…

… is a completely new festival format where the best of fashion, lifestyle, culture, and diverse perspectives come together. The Ground was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days in July, guests from across Germany and beyond meet to experience innovative brand PopUps, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

ARE YOU READY?
TO MAKE SOME MAGIC?

GET IN TOUCH TO EXHIBIT AT THE GROUND THIS SUMMER

ABOUT THE GROUND
The Ground is a new festival where the best of fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together.

From 7 - 9 July 2022 Premium group invites fashion lovers from across Europe to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse at the Direct-to-Consumer Festival in Berlin.

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    PREMIUM GROUP and Shows

    PREMIUM GROUP organises two international fashion trade shows, a content space on the future of fashion and a new festival for style & culture from 7 - 9 July 2022 in Berlin.

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    The ultimate Trade Show for Advanced Contemporary Fashion

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    Where the progressive Fashion Community creates the Future.

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    The interactive Innovation Space for Fashion, Tech and Lifestyle Content

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