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THE GROUND
7 - 9 JULY 2022
MESSE BERLIN

CELEBRATION OF STYLE & CULTURE

THE GROUND…

… is a completely new festival format where the best of fashion, lifestyle, culture, and diverse perspectives come together. The Ground was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days in July, guests from across Germany and beyond meet to experience innovative brand PopUps, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

TICKETS

Taking place between 7 - 9 July 2022 in Berlin, we are delighted to reveal the names joining us for our first edition of The Ground. Get ready for DJ Sets, brand pop-ups, a vintage market, panel talks and much more. The countdown is on!

DAY PASS €10

Opening Hours:
7 - 9 July: 12pm - 10pm

HIGHLIGHTS

LARGER THAN LIFE BALL BY THE HOUSE OF GORGEOUS GUCCI
Saturday, 9 July 3pm - 8 pm

Come vogueing with us!

OVERKILL X PUMA
BERLINER LUFT RAVE
Friday, 8 July from 6 pm
#FASHIONUNITES OPENING PARADE
Thursday, 7 July from 12.30pm

In collaboration with the inclusive, diverse and sustainable platform PLATTE.Berlin and their amazing community, we are organising a big, colourful, loud The Ground opening parade through Berlin.

Meeting Point: Siegessäule, Berlin

MUST-HAVE PEACE MERCH COLLECTION
Thursday - Saturday, 7 - 9 July from 12pm - 10pm

Our partners from Closed, Lala Berlin, Eastpak, Drykorn, Lee, Wrangler, MCM, Merz b. Schwanen and Le Specs will each design a merch piece and sell it exclusively from 7 -9 July at The Ground.

STAY TUNED

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  • CUPRA
    HOW TO GET THERE

    Eingang Nord, Hammarskjöldplatz, 14055 Berlin

    Event Partners

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    PREMIUM GROUP and Shows

    PREMIUM GROUP organises two international fashion trade shows, a content space on the future of fashion and a new festival for style & culture from 7 - 9 July 2022 in Berlin.

    VISIT WEBSITE

    The ultimate Trade Show for Advanced Contemporary Fashion

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    Where the progressive Fashion Community creates the Future.

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    The interactive Innovation Space for Fashion, Tech and Lifestyle Content

    VISIT WEBSITE